Differentiating brands since 2008

Creating work that is beautiful and at the same time effective at achieving our clients’ marketing objectives.

To provide the most actionable creative communications to forward moving brands, wether start-ups, SMEs or advertising agencies through flexible and economically viable solutions.

Why
Differentiate ?

Get the value of seasoned and effective intellect
Focus on solving and resolving your marketing objectives
Gain from Practical, Timely & Result Oriented approach
Highly actionable and dependable planning & processes for pin-pointed accuracy
Flexible and economically viable solutions for start-ups & SMEs
Backed by more than 18 years of professional &
hands-on experience

Read our articles on brand building. Short Reads

Rajiv Shah

Strategy Led Creativity

Simon said “Differentiate or Die”...

The last knowledge lecture imparted by every students nightmare: Professor Simon Fernandes at the institute I graduated from, MICA (Mudra Institute of Communications, Ahmedabad) in the year 2002, a 3 letter phrase hand-written in thick capitals, defined the ideology of my creative communications career. It defined my thinking process and shaped my work during my working years. But never did i know it would also become the brand I would incorporate as a freelance creative consultation business founded in 2008.

“Differentiate a brand from its competition, communicate to the relevant audience for them to consider using it. Else the brand shall become irrelevant and die'. Therefore, Differentiate.”