The task assigned was to design an 8 page bi-monthly newsletter for internal communications.
Newsletter format
Naming + Logo
Design language
Newsletter design
After interacting with the employees of Mundra Port, we learnt that a regular brochure format newsletter is highly boring and monotonous. Taking this insight into consideration, we decided to infuse visual excitement as well as utility within the newsletter.
Our visual idea was within the brief itself. Since the newsletter carried news and happenings of the Mundra Port, the format of the newsletter was made in the form of a ship which transported the news of Mundra Port straight to their desk in Ahmedabad. To add to the utility part - pen holders, stick-on notes and diary holders were smartly incorporated within the ship format.
