A newly renovated 4 star resort, had to re-position itself and create awareness among the tourists. The challenge was the location of the resort which was secluded from the known Corbett Wildlife Sanctuary.
Creative Strategy
Positioning
Brand Identity
Branding
Communications
Interacting with the existing tourists at the resort, our analysis was that families always searched for newer destinations to visit. Based on this insight, ‘The Baagh’ was positioned as a ‘4 star resort that defined a new destination which was marketed as ‘Twin Corbett’ (resort was located 30kms away from Corbett wildlife sanctuary). It had the similarity of the forest wildlife sanctuary yet a distinct identity of being surrounded with mountains and valleys.
Being a 4 star resort, the design had to convey an up-market feel. A tinge of rustiness was also applied to subtly resemble the rawness of the forest, mountains and valleys. The visual elements were followed through-out the stationary, marketing collaterals and ad campaigns.
