The brief for was to establish Ethnic Village Resort as a fusion resort with exteriors of the rustic villages clubbed with ultra modern interiors.
Positioning
Creative Strategy
Communications
Brochure + Invitation
Event Branding and decor
Selling something which cannot be physical shown, always asks for a detailed customer experience. So we decided to host an event by showcasing a prototype of the village resort along with the activities.
The invitation letter for the event was the first step to depict the fusion, ethnicity and uniqueness of the resort. It was made of bamboo made in rustic village style with the guest’s name imprinted on it. The details of the event were rolled up in handmade paper and tucked inside the bamboo.
Men in gujarati attire were sent to personally deliver the bamboo invitations and greet the person with ‘ Shubh Prabhat - Aavjo Hoke’ (Good morning, You are Welcome) giving the feeling of ethnicity.
The VIP guests invited to the event were asked to park their vehicles 1/2 a km away and were escorted to the grand venue on a luxurious bullock cart to start giving them a feeling of the rustic feel.