To effectively market the new Fibre-Optic High-Speed Internet service offered by GTPL to its existing broadband users and convince them to upgrade their package.
(in assoc. with Whitesand Design)
Positioning
Creative Strategy
Communications
Launch Campaign - offline + digital media
The primary target audience were the young generation (18-30 age group). Talking to the existing GTPL customers’ revealed a major pain-point regarding the interruption of internet speed on several occasions.
The creative idea of “Emoticons” was derived to address the pain-point of existing GTPL users. The idea behind the design was to communicate, through its visual simulation, the feeling of exhilaration and delight which the Young audience would experience while using the new fibre optic plan. The campaign tagline: Sach mein Unlimited - subtly addressed the pain-point.
